Thursday, September 27, 2012
Celeb Love: Lily Rabe
Our talented friend and celebrity makeup artist Jenn Streicher worked on Lily Rabe for the 2012 EMMYS. She looks fantastic, make sure to check her out in American Horror Story.
Bethany in the New York Times Blog!
Our brilliant creator and savvy entrepreneur Bethany Karlyn is one of 3 business people giving their advice in the latest installment from the New York Times Small Business Blog. What do you think?
Chester Higgins Jr./The New York Times
On a single live broadcast, Ms. Pearl could reach multitudes and build her brand.
We just published a case study about Eve Pearl,
a cosmetics company named for an Emmy-winning makeup artist who created
a line of products with skin care nutrients. Begun by Eve Pearl in her
New York apartment in 2005, the business moved three years later to an
Upper East Side boutique with an address befitting the high-end
positioning of her goods.
By last year, she had built sales to about $1 million through three primary outlets: retail sales in her shop, wholesale distribution to makeup professionals she cultivated at trade shows, and retail sales on her Web site (which accounted for the vast majority of her business). Eager for faster growth, Ms. Pearl faced a big decision when ShopNBC, the nation’s third-largest home-shopping network, invited her to appear in front of its cameras.
Ms. Pearl immediately recognized both pros and cons. On a single live broadcast, she could reach multitudes and build her brand. But her profit margins would shrink drastically, and waiting 60 days for payment, minus returns, could cause cash flow problems. She worried, too, about whether the mass sales platform offered a good fit for her high-end cosmetics.
Below, you will find the recommendations of business owners familiar with the outcome of a home shopping network appearance. Please use the comment section to share your thoughts. Next week in a follow-up post we will give you an update on what Ms. Pearl decided.
Jen Groover, creator of the Butler Bag and chief executive of Jen Groover Productions, which is based in Philadelphia and New York: “Home-shopping television is ultimately a branding strategy for most vendors. Think of it as your eight-minute commercial. How much would you typically spend on an eight-minute commercial? It allows the creator to tell her story in an extremely saturated category of business. But in order to not jeopardize the equity of her brand, she should offer slightly different product configurations on ShopNBC or create a diffusion brand, a step-down line extension of an existing high-end brand. If Eve Pearl performs well on ShopNBC and her personality shines, she’ll raise consumer awareness and increase her ‘celebrity,’ which should, in turn, increase street traffic into her store. What most people don’t realize is, when products are on a home shopping channel, it actually increases the sales in brick-and-mortar stores.”
Scott Jordan, founder and chief executive of Scottevest, which makes multipocketed travel clothes and is based in Sun Valley, Idaho: “The home-shopping networks typically require a highly demonstrable product and a charismatic owner/entrepreneur to make the presentation. It appears Eve Pearl has those things. Moreover, QVC told me they appeal primarily to women buying for themselves — so she qualifies for that as well. But unless you have excess inventory, like we did, or insane margins, or you do real volume with them, you need to consider it a complete advertising proposition.”
Bethany Karlyn, founder of Prtty Peaushun Skin Tight Body Lotion in Sherman Oaks, Calif: “Maintaining a high-end brand image in a home-shopping venue is not the challenge it once was. In fact, she’ll find herself in good company. The schlock impression has changed with high-end brands such as Elizabeth Arden, Benefit, Lancôme, Vincent Longo, Lorac and Shiseido, on HSN. On QVC, Perricone has a two-ounce product selling for $495. Since cosmetics are an aspirational product and every socioeconomic group is aspiring to the next level, exposing only the top 1 percent to your brand is a death sentence.
“You may want to consider hiring P.R. to further your reach, if it is within your budget. If not, then do an in-house outreach to beauty editors and beauty bloggers to review your products and expand your social networking to promote. Encourage your celebrity clientele to support you with tweets and perhaps an appearance on your shopping network segment or at least a call-in during the segment. You may also want to consider freshening up your Web site so it is as beautiful to enter as the physical store itself.”
What do you think?
Click here to read comments:
http://boss.blogs.nytimes.com/2012/09/26/would-a-home-shopping-appearance-damage-a-high-end-brand/
Would a Home-Shopping TV Appearance Damage a High-End Brand?
By JOHN GROSSMANN Chester Higgins Jr./The New York Times
On a single live broadcast, Ms. Pearl could reach multitudes and build her brand.
Case Study
What would you do with this business?
By last year, she had built sales to about $1 million through three primary outlets: retail sales in her shop, wholesale distribution to makeup professionals she cultivated at trade shows, and retail sales on her Web site (which accounted for the vast majority of her business). Eager for faster growth, Ms. Pearl faced a big decision when ShopNBC, the nation’s third-largest home-shopping network, invited her to appear in front of its cameras.
Ms. Pearl immediately recognized both pros and cons. On a single live broadcast, she could reach multitudes and build her brand. But her profit margins would shrink drastically, and waiting 60 days for payment, minus returns, could cause cash flow problems. She worried, too, about whether the mass sales platform offered a good fit for her high-end cosmetics.
Below, you will find the recommendations of business owners familiar with the outcome of a home shopping network appearance. Please use the comment section to share your thoughts. Next week in a follow-up post we will give you an update on what Ms. Pearl decided.
Jen Groover, creator of the Butler Bag and chief executive of Jen Groover Productions, which is based in Philadelphia and New York: “Home-shopping television is ultimately a branding strategy for most vendors. Think of it as your eight-minute commercial. How much would you typically spend on an eight-minute commercial? It allows the creator to tell her story in an extremely saturated category of business. But in order to not jeopardize the equity of her brand, she should offer slightly different product configurations on ShopNBC or create a diffusion brand, a step-down line extension of an existing high-end brand. If Eve Pearl performs well on ShopNBC and her personality shines, she’ll raise consumer awareness and increase her ‘celebrity,’ which should, in turn, increase street traffic into her store. What most people don’t realize is, when products are on a home shopping channel, it actually increases the sales in brick-and-mortar stores.”
Scott Jordan, founder and chief executive of Scottevest, which makes multipocketed travel clothes and is based in Sun Valley, Idaho: “The home-shopping networks typically require a highly demonstrable product and a charismatic owner/entrepreneur to make the presentation. It appears Eve Pearl has those things. Moreover, QVC told me they appeal primarily to women buying for themselves — so she qualifies for that as well. But unless you have excess inventory, like we did, or insane margins, or you do real volume with them, you need to consider it a complete advertising proposition.”
Bethany Karlyn, founder of Prtty Peaushun Skin Tight Body Lotion in Sherman Oaks, Calif: “Maintaining a high-end brand image in a home-shopping venue is not the challenge it once was. In fact, she’ll find herself in good company. The schlock impression has changed with high-end brands such as Elizabeth Arden, Benefit, Lancôme, Vincent Longo, Lorac and Shiseido, on HSN. On QVC, Perricone has a two-ounce product selling for $495. Since cosmetics are an aspirational product and every socioeconomic group is aspiring to the next level, exposing only the top 1 percent to your brand is a death sentence.
“You may want to consider hiring P.R. to further your reach, if it is within your budget. If not, then do an in-house outreach to beauty editors and beauty bloggers to review your products and expand your social networking to promote. Encourage your celebrity clientele to support you with tweets and perhaps an appearance on your shopping network segment or at least a call-in during the segment. You may also want to consider freshening up your Web site so it is as beautiful to enter as the physical store itself.”
What do you think?
Click here to read comments:
http://boss.blogs.nytimes.com/2012/09/26/would-a-home-shopping-appearance-damage-a-high-end-brand/
Tuesday, September 25, 2012
Only Her Makeup Artisti Knows For Sure: Emmys 2012!
Wow, wow, wow, did you watch the Emmys on Sunday night? People are calling this a new Golden Age of television and looking at the ladies on the red carpet we would have to agree. So many beautiful golden goddesses graced the red carpet, it was hard to name just a few, so we picked more.. Here is a group of ladies that stood out to us, not only for their beautiful style but for the glow that we would like to think is at least partially due to Prtty Peaushun.
Kerry Washington
Allison Williams
Edie Falco
Emmanuelle Chrique
Heidi Klum
Julia Louis-Dreyfus
Julianna Magulies
Julie Bowen
Maria Menounos
Tuesday, September 18, 2012
Diva Gals Daily Loves Us Too!
The gals over at Diva Gals Daily had a very busy week going to shows and parties for New York Fashion Week. Lucky for the them, they had Prtty Peaushun to keep their gams glam! Check out what they had to say!
SHIMMER.
For TV DivaGal’s last night of NY Fashion Week Spring 2013, I rocked a
strapless mini-dress which cried for my legs to look bangin’. So glad my
Prtty Peaushun arrived earlier that morning in the mail. DivaGals first learned about this skin tightening body lotion from Made in Jersy‘s Toni Trucks. She gave it rave reviews,
and we knew we had to give it a try ourselves. Squeezing out of the
contaminate-free designed bottle, my Prtty Peaushun was a shiny coppery
color — yes creator Bethany Karlyn, a celebrity makeup
artist, has smartly made her magic potion in five different shades for
all hues of pretty. I smoothed it on and could see the difference
immediately as my legs took on a subtle glow that lasted all through the
long night of shows, presentations and parties. Available at www.prttypeaushun.com.
SHIMMER.
For TV DivaGal’s last night of NY Fashion Week Spring 2013, I rocked a
strapless mini-dress which cried for my legs to look bangin’. So glad my
Prtty Peaushun arrived earlier that morning in the mail. DivaGals first learned about this skin tightening body lotion from Made in Jersy‘s Toni Trucks. She gave it rave reviews,
and we knew we had to give it a try ourselves. Squeezing out of the
contaminate-free designed bottle, my Prtty Peaushun was a shiny coppery
color — yes creator Bethany Karlyn, a celebrity makeup
artist, has smartly made her magic potion in five different shades for
all hues of pretty. I smoothed it on and could see the difference
immediately as my legs took on a subtle glow that lasted all through the
long night of shows, presentations and parties. Available at www.prttypeaushun.com.
Thursday, September 13, 2012
Celeb Love: Emily Blunt!
Our talented and faithful friend Jenn Streicher used Prtty Peaushun on gorgeous Emily Blunt as she made the rounds promoting her latest film Looper. She really wears it well!
Wednesday, September 12, 2012
Monday, September 10, 2012
Top Ten Workout Tunes for September!
Sadly, summer is almost done, if you need motivation to keep working out into the fall look no further. Here are the top 10 workout tunes according to votes placed at Run Hundred, the web's most popular workout music site.
Nicki Minaj - Pound The Alarm - 125 BPM
Chris Brown - Don't Wake Me Up - 128 BPM
Carrie Underwood - Blown Away - 138 BPM
Outasight - Now or Never - 126 BPM
Rhianna - Where Have You Been (Vice Club Mix) - 127 BPM
Train - 50 Ways To Say Goodbye - 139 BP
Karmin - Brokenhearted (Razor N Guido Remix) - 128 BPM
Havana Brown & Pitbull - We Run The Night - 136 BPM
David Guetta & Usher - Without You (R3Habs XS Remix) - 128 BPM
Ellie Goulding - Lights (MK Charlee Dub) - 125 BPM
Go sweat it out and get more workout songs at Run Hundred's FREE database. Browse songs by genre, tempo, and era—to find music that best fits your workout.
Nicki Minaj - Pound The Alarm - 125 BPM
Chris Brown - Don't Wake Me Up - 128 BPM
Carrie Underwood - Blown Away - 138 BPM
Outasight - Now or Never - 126 BPM
Rhianna - Where Have You Been (Vice Club Mix) - 127 BPM
Train - 50 Ways To Say Goodbye - 139 BP
Karmin - Brokenhearted (Razor N Guido Remix) - 128 BPM
Havana Brown & Pitbull - We Run The Night - 136 BPM
David Guetta & Usher - Without You (R3Habs XS Remix) - 128 BPM
Ellie Goulding - Lights (MK Charlee Dub) - 125 BPM
Go sweat it out and get more workout songs at Run Hundred's FREE database. Browse songs by genre, tempo, and era—to find music that best fits your workout.
Thursday, September 6, 2012
Yes, ANOTHER Glowing Review AND Giveaway! Pret A Pregnant
We know how great Prtty Peaushun can be for pregnant women AND mommies in general. Now more and more bloggers know this as well. Click the link below to read a glowing review in Pret a Pregnant and enter to WIN a FREE pouch of Prtty Peaushun. THREE winners will be chosen, good luck y'all!
http://www.pretapregnant.com/health-beauty/2260-win-prrty-peaushun-lotion
http://www.pretapregnant.com/health-beauty/2260-win-prrty-peaushun-lotion
Another Glowing Review AND Giveaway!! Confessions of a Celebrity Makeup Artist
Terri Apanasewicz is a celebrity makeup artist and blogger. Her blog Confessions of A Celebrity Makeup Artist gives readers insider tips and product reviews. Read her lovely glowing review of Prtty Peaushun AND enter to win a FREE pouch, good luck y'all!!
Who wants to tighten and tan at the same time? Duh, who wouldn't!!!
There's a new body product on the market and it's called PRTTY PEAUSHUN, pronounced Pretty Potion and it does just that.
This product is the brain child of celebrity makeup artist Bethany Karlyn. Some of the bodies we admire that live for PRTTY PEAUSHUN are Cate Blanchett, Gwyneth Paltrow, and celebrity fitness guru Tracy Anderson.
I recently used it on a client for a bikini shoot and she LOVED it and everyone on set was in awe of how extra amazing her body looked. It is chock full of plant extracts that tighten the skin as well as hydrate. It comes in four shades, so the perfect one for you is just a click away. "LIKE" PRTTY PEAUSHUN on FaceBook , "follow" them on Twitter and the PP Blog, and you will automatically be entered to win a full size pouch of the color of your choice. The more you "LIKE" them the better your chances are that you will be the winner!!!
The winner will be announced on September 15, 2012.
(U.S. residents only)
Tighten & Tan Simultaneously!!
There's a new body product on the market and it's called PRTTY PEAUSHUN, pronounced Pretty Potion and it does just that.
This product is the brain child of celebrity makeup artist Bethany Karlyn. Some of the bodies we admire that live for PRTTY PEAUSHUN are Cate Blanchett, Gwyneth Paltrow, and celebrity fitness guru Tracy Anderson.
I recently used it on a client for a bikini shoot and she LOVED it and everyone on set was in awe of how extra amazing her body looked. It is chock full of plant extracts that tighten the skin as well as hydrate. It comes in four shades, so the perfect one for you is just a click away. "LIKE" PRTTY PEAUSHUN on FaceBook , "follow" them on Twitter and the PP Blog, and you will automatically be entered to win a full size pouch of the color of your choice. The more you "LIKE" them the better your chances are that you will be the winner!!!
The winner will be announced on September 15, 2012.
(U.S. residents only)
Wednesday, September 5, 2012
Kristin Ess for Refinery 29!!
One of L.A's top hair stylists, Kristin Ess, picked Prtty Peaushun as one of her must haves for
Refinery 29. Read her picks below, we are in amazing company.
The last time we ran into Kristin Ess, she was fresh off a flight from LAX. And, unlike most folks, not a hair was out of place. Our messy top knot didn't hold a candle to Ess' perfect mermaid waves (seriously, even fellow redhead Ariel would probably bow down!). As you can imagine, this level of glamour is common practice for The Beauty Department blogger — showing up at meetings with styled strands, flawless makeup, and never a minute late (yeah, she's that friend!).
As Lauren Conrad's go-to hair guru (she's responsible for that peachy ombré and those braid-within-a-braid styles), Ess has a ton of tricks up her sleeve. Lucky for us, she revealed the 28 beauty products she commits to day in and day out to keep her pretty from morning to night. Just don't be shocked if you run into us at the beauty counter stocking up, too!
View the slide show here::: http://www.refinery29.com/beauty-tips
Refinery 29. Read her picks below, we are in amazing company.
One Of L.A.'s Top Hair Gurus Dishes On Her 28 Beauty Essentials
The last time we ran into Kristin Ess, she was fresh off a flight from LAX. And, unlike most folks, not a hair was out of place. Our messy top knot didn't hold a candle to Ess' perfect mermaid waves (seriously, even fellow redhead Ariel would probably bow down!). As you can imagine, this level of glamour is common practice for The Beauty Department blogger — showing up at meetings with styled strands, flawless makeup, and never a minute late (yeah, she's that friend!).
As Lauren Conrad's go-to hair guru (she's responsible for that peachy ombré and those braid-within-a-braid styles), Ess has a ton of tricks up her sleeve. Lucky for us, she revealed the 28 beauty products she commits to day in and day out to keep her pretty from morning to night. Just don't be shocked if you run into us at the beauty counter stocking up, too!
View the slide show here::: http://www.refinery29.com/beauty-tips
Tuesday, September 4, 2012
People Style Watch!!!
Wow, did you see this? We are featured in People Style Watch this week. Our amazing friends at Joyus are offering Prtty Peaushun for the incredible price of $29!!! Check it out and enjoy the savings...
href="http://stylenews.peoplestylewatch.com/">Stylewatch Style News Now
href="http://stylenews.peoplestylewatch.com/">Stylewatch Style News Now
The Beauty Product Gwyneth Paltrow and Rihanna Can’t Live Without
To make it onto our “Desert Island Beauty” list, a product has to be pretty incredible — and be a serious multi-tasker. And this one, Prtty Peaushun body lotion, easily makes the cut. It was created by makeup artist Bethany Karlyn, who needed a lotion to bring on set and slather on her celeb and model clients to make their skin glow and their bodies look tighter.
Prtty Peaushun is a favorite of everyone from Gwyneth Paltrow to Rihanna, Serena Williams and Cate Blanchett — and after we test-drove the lotion, it was easy to see why the product has such a widespread and cult-like following. It instantly makes your skin glow, masks imperfections like cellulite and blemishes, reduces redness and, as Karlyn explains in the video, if you choose a shade darker than your complexion, it adds a natural-looking tan.
E-tailer site Joyus.com, with whom we’re partnering up to bring you a bunch of great fashion and beauty products over the next few months, sells all five shades at a discount, so you can nab it for the special price of $29. We highly recommend stocking up pronto since this is one of Joyus’s best-sellers — and it’s been known to go quickly!
Check back every Monday for a new Joyus and PEOPLE StyleWatch video. Next week, Senior Style Editor Zoë Ruderman is sharing the two “It” bracelets of fall, both at exclusive, wallet-friendly prices.
SCORE EVEN MORE GREAT DEALS HERE!
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